Inside the product area, scroll down, just below crowdfunding setting. And change Product date to “variable product.”
After changing to variable product, click “attribute tab” on the left. Choose preset attributes on the dropdown list. If the desired attribute is not found on the list, pick the “custom product attribute” then click add.
Expand the chosen attributes and do as follows:
1:) Check mark both the “visible on the product page” and “used for variations” check boxes.
2:) Add attribute values.
3:) If the desired attribute value is not found in the preset list, click “Add New” tab (encircled in red). Then add your preferred attribute value.
After adding all the desired attribute, click the “variations” tab just below the “attribute” tab.
Pick “add variation” in the dropdown and clcik “Go.”
If the product you sell, offers different color variations. It is highly recommended to setup each color variation separately, as shown in the screenshot above.
Expand the color variation tab.
Add product image with corresponding color.
Checkmark the “enabled” checkbox.
And most importantly, add “Regular Price.”
The “Add to cart” button will not appear if the “Regular Price” field is not filled up.
Always click “Save” after making any important changes.